It's BOR season, and brokers need to stand out from their competition. Offering more affordable benefits is important, but everyone is having that same conversation. So, how else can brokers stand out? Through technology.

Outside benefits

Connecting employers to less expensive benefits is always going to be important, but it's not the only way benefit consultants can provide value. Benefit consultants can help their clients enhance benefits administration processes through technology.

Believe it or not, employers are being told to avoid advice from brokers who can't have the technology conversation. SHRM's Ultimate Guide to Hiring a Benefits Broker advises employers to "ensure your broker understands the HR technology landscape. You'll want to know whether they can assist you in building and maintaining streamlined, efficient and high-quality HR processes."

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