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In our increasingly competitive business world, where 60% of employers feel that their employees will expect a wider variety of benefits options in the future, the ability to meet the expanding and unique benefits needs across generations is critical to attracting and retaining top talent. Between the shift to hybrid work, the ongoing expansion of the gig economy and intense competition for skilled talent, employee benefits must evolve to meet the demands of the modern workforce.

One such demand is benefits programs that prioritize employee wellbeing by offering resources, support and encouragement for employees to adopt healthier lifestyles. Consequently, forward-thinking organizations must recognize the connection between employee wellbeing and overall business success — and provide benefits packages that promote a culture of wellness and empower employees to take charge of their mental and physical health.

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