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The desire for control and customization in retirement planning is driving the demand for personalized options within employer-sponsored 401(k) retirement plans. With an increasing number of employers now offering self-directed brokerage accounts (SDBAs) as part of their 401(k) plans, employees are enjoying more flexibility and control in their investment choices.

According to a survey conducted by Principal, over 80% of plan sponsors and financial professionals agree that personalized investment portfolios and managed account services will become common offerings within defined contribution plans by 2030. Recognizing this shift in employee preferences, many employers are incorporating SDBAs within their 401(k) plans, giving employees more control and flexibility in their investment choices.

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