Headshot of Marty Traynor Marty Traynor is an Omaha-based consultant in the benefits field.

Everyone loves a hot new idea, and unless you've been on another planet, you are aware that everyone is chatting about large language model AI programs like ChatGPT.

This has been a hot topic  in virtually every aspect of business, and the marketing and administration of benefits is no exception. It's easy to find articles that contemplate the ways in which communication, enrollment, administration, and ongoing customer service can be made more efficient through use of these tools.

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