Benefits brokers can be problem-solvers for struggling small and midsize employers for this year's open enrollment season with new health benefits and new offerings for employees and gig workers. With a focus on affordable care and personalized benefits, get in the know about new offerings and new territories in the benefits space.

New territories

Curative's setting up in Sunshine State: Curative Insurance Company, the innovator behind the game-changing no copay, no deductible health plan, has received Certificate of Authority approval from the Florida Office of Insurance Regulation. This approval paves the way for their groundbreaking employer-sponsored health insurance offering within the Sunshine State. Having already established a foothold in Texas, Curative's health plan offers its members a holistic range of services—from wellness checkups, mental health support, primary and specialty care, office and hospital visits, to prescription coverage and telemedicine.

Gibson goes West: Gibson, an employee-owned, top-100 U.S. insurance agency which now serves clients in Arizona, Illinois, Indiana and Michigan, has announced its entrance into Utah through the acquisition of Brisk Advisors. "This partnership is a pivotal moment in our company's history, and we are honored to join Gibson," said Taylor Covey, Managing Principal, Gibson, Salt Lake City. "By leveraging the strength, reach, and capabilities of Gibson, we will accelerate innovation and deliver expanded and enhanced commercial risk and employee benefits solutions to both current and future clients that help their businesses thrive." Brisk Advisors has provided risk management and personal insurance solutions to clients for more than 50 years. "As we move forward together, the Utah team remains steadfast in its dedication to delivering the highest quality services and maintaining the excellent customer experience that our clients have come to expect," said Covey.