Three plan levels are available:

The Basic plan for individuals costs $34.99 a year and provides unlimited access to virtual urgent and lifestyle care and 100-plus prescription medications.
The Plus plan, with a monthly cost of $9.99 for individuals and $29.99 for families, includes virtual urgent, primary care and lifestyle care services, and 400-plus prescription medications.
The Premier plan includes virtual mental health and physical therapy care services in addition to all services included in the other plans. This plan costs $39.99 monthly for individuals and $59.99 monthly for families.

The GNC Health launch comes on the heels of multiple retailers unveiling virtual care services. Earlier this month, Costco and Walmart announced partnerships focused on virtual care. Costco is partnering with health-care marketplace platform Sesame to offer members virtual primary care. Walmart is expanding its no-copay virtual primary care service for employees and their families in partnership with Included Health. Technology companies such Amazon and retail pharmacy chains such as Walgreens also are becoming involved.

Instant Insights /

Vitamin retailer GNC enters health market with virtual urgent, primary care

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