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Thousands of Starbucks Corp. baristas plan to strike Thursday, claiming the coffee chain refuses to fairly negotiate with their union, which is fighting for better pay and benefits.

The work stoppage is pegged to the company’s Red Cup Day, when Starbucks gives out holiday-themed reusable cups. Workers United, an affiliate of the Service Employees International Union, says staff at hundreds of cafes plan to participate. It’s one of several tactics — along with outreach to politicians and to students on campuses where Starbucks has contracts — that the union has deployed in an effort to make the company change its behavior. “You can only win what you’re willing to fight for,” said Alex Yeager, a barista in Albany, New York, in an emailed statement.

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