Headshot of Marty Traynor Marty Traynor is an Omaha-based consultant in the benefits field.

I recently wrote a column about Chat GPT and artificial intelligence. So, why am I writing more about it this month? The previous article talked in generalities about the pluses and minuses of artificial intelligence, but it did not go into all the specifics of how using AI to help market and manage employee benefits will "move the needle" – how it will create value for us and our customers. This month, we will consider some use cases that show how this tool can add value.

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