Since generative AI is still in its infancy, most organizations will need to build a custom solution powered by one of the major AI players (Microsoft/OpenAI, Google, or AWS) in order to tap into the power of this technology for personalized benefits. Based on our experience implementing generative AI, such a solution would need to:

Incorporate HR policy documentation to ensure that benefits selections align with established policies.
Have access to data describing all available benefits, and the circumstances under which each benefit is most applicable.
Maintain an inventory of benefits mapped to employees to ensure fairness and avoid bias.
Have security guardrails in place to protect sensitive employee data and adhere to HIPAA regulations.

So is this emerging technology worth it, or is it just a fad? The reality is that AI is here to stay, and as it gains traction in all areas of modern life, benefits advisors, HR professionals and employees alike will demand the kind of ultra-personalized experiences the technology delivers. Organizations that embrace personalized benefits create an unmatched advantage in recruitment, retention, and employee satisfaction; AI is the technology that clears the path to deliver those benefits in a scalable way. It pays to get ahead of the curve.

Instant Insights /

Personalized benefits packages, courtesy of AI?

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