You are a benefits professional. You need new clients. You have either a geographic territory or a market niche like manufacturing companies or medical practices. You have joined the professional organization populated by prospects. How do you get business from them or at least get appointments?

The logic of the professional organization

Many industry professionals overlook this marketing opportunity. They think of an association like an alumni club, perhaps for a university like Harvard. "If I didn't attend Harvard, they are not going to let me in as a member."  That may be true for colleges, but not for professional groups. If you search in your market for manufacturing associations or medical associations, you will find them! Chambers of Commerce fit into this category too. That one is too obvious. You want the unlikely ones.