In today's challenging economic climate, where the cost of living continues to soar, many people find themselves grappling with unprecedented financial stress. As benefits consultants know so well, a significant contributor to this strain is the escalating cost of health insurance. According to the Kaiser Family Foundation (KFF), employees are now contributing over $1,400 for their share of the $8,435 annual cost of single-person coverage. The challenges of open enrollment are compounded by the complex decisions individuals face when choosing a suitable and affordable plan, adding to their financial burden. In this landscape, benefits consultants can play a pivotal role in guiding people through the complexities of health insurance decisions. 

The persistent rise of health insurance costs 

In response to rising health insurance costs, employers are passing on a larger share to their employees, who are already facing financial strain due to inflation. According to the Bureau over the last 12 months. This reality is why customers need a nuanced comprehension of insurance plans. Traditional options, while comprehensive, may not always align with the need for affordability.

Virtual insurance brokers provide unique features and a swift side-by-side comparison tool, allowing consultants to efficiently explore alternative insurance solutions that strike a balance between robust coverage and cost. By leveraging insurance apps, benefits consultants can present their clients with a diverse range of options tailored to their specific needs and financial capacities.