The employee benefits landscape is crowded. As a benefits advisor, you're surrounded by "incumbents" — established brokers who seem to have a permanent lock on HR's ear. Breaking away from the status quo and winning new business can feel like scaling Mount Everest in flip-flops.
But fear not. There's a secret weapon in your arsenal: strategic digital marketing. This isn't about flashy gimmicks or empty promises; it's about unlocking the hidden power of your offerings and communicating their value to HR leaders in a way that resonates with powerful marketing basics.
I work with brokers every day to refine their messages and use digital tactics to drive leads and sales. If you're ready to leave the "incumbent" label behind and refine your marketing strategy, let's dig in.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
