Cancer. The very word strikes fear in the hearts of most people. While a cancer diagnosis is nowhere near the death sentence it used to be, the disease remains a terrifying prospect. Science has taught us the earlier cancer can be detected, the more promising the outcome, yet traditional cancer screenings like colonoscopy and mammography have their limitations – often due to the hesitancy of patients to undergo what are widely considered uncomfortable or invasive diagnostic procedures.
Another limitation of traditional medical tests and treatments is their one-size-fits-all design. Biology teaches us that no two people are exactly alike. Therefore, it is impossible to have a singular treatment that will produce the same result for everyone.
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