From left to right: Arwyn Robinson, director of marketing, Advanced Benefits; Vince Lewis, chief sales and marketing officer, Underwriting Management Experts; Sarah Borders, compliance consultant, Benefits Compliance Solutions; Lindsay Clarke-Youngwerth, strategic benefits consultant, The Shandro Group; Reid Rasmussen, co-founder and president of freshbennies.

Whether you like it or not, it's probably time to spruce up your social media pages and marketing strategies. After all, it is 2024 and people are using the internet and tech to their full advantage, which includes taking a peek at LinkedIn before meeting up with a potential client.

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