conversation about conversations with Charles Duhigg. Editor-in-Chief Paul Wilson having a conversation about conversations with Charles Duhigg. (Credit: Lauren Lindley Photography)

Every story has a beginning, a middle and an end. We have a tendency to focus more on the end, while we should be focusing on the middle. "It's the middle that makes the story worth it; the middle is what compels us," New York Times bestselling author and Pulitzer Prize-winning columnist Charles Duhigg told attendees at the recent BenefitsPRO Broker Expo.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.