What comes to mind when I ask you to describe the stereotypical insurance agent? 

Overall, the industry is pretty conservative, buttoned up, slow to change, and, dare I say it, boring. I know there are exceptions, but this is what most prospects meeting you for the first time expect, whether they are meeting you in person, via social media, or on your website.

I have been in this industry long enough to know that as accurate as the first stereotypes I mentioned might be, most in this industry are not boring, at least not when they are letting their personality come through. And the power of allowing that personality to come through during the sales process cannot be overstated.

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