Despite how important benefits are to the workforce, many employees have a hard time understanding them. The complexities of benefits overwhelm employees, so they often opt for a plan that doesn't align with their needs — usually, the lowest-cost plan. They then become frustrated down the line when they're hit with unexpected co-pays, deductibles, and other out-of-pocket expenses.

This is why improving benefits literacy is so important to incorporate into a benefits strategy. But it's not easy, as benefits communication poses a significant challenge for employers.

Understanding the challenges of benefits communication

Traditional methods of benefits communication seldom provide any value to employees. According to MetLife's Employee Benefit Trends Study, only 4 in 10 employees believe their employers' benefits communication is simple to understand. 

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.