Forty-nine percent of compensation leaders at enterprise B2B companies say the inability to scale incentive compensation programs is a top challenge. Just one third of such leaders say they align their incentive programs with organizational goals and objectives.

According to CaptivateIQ, an incentive compensation management company responsible for the State of the Incentive Compensation Report, these numbers represent a significant missed opportunity. "Incentive compensation is often an organization's largest go-to-market expense. The opportunities to drive real impact on revenue by aligning individual incentives with business priorities are endless, yet compensation management is surprisingly outdated, leaving compensation teams spending their days wading through manual to-dos," the report said.

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