Consumers prefer both in-person and virtual medical care options, study finds

Nearly 50% of consumers said high quality care, including effective treatments, access to skilled professionals and positive outcomes as most important to their health care experience.

By Lucy Peterson | July 29, 2024 at 09:07 AM

Along with advances in AI, automation and advanced analytics consumers' expectations of their health care experience is changing. A new study by Huron, a global consultancy firm, found that some patients are eager for innovation in health care, while others prefer a more traditional approach.

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