Benefits can be a key element of employee satisfaction. Eighty-one percent of employees said an employer's benefits package is an important factor in whether they accept a job, and benefits, such as a healthy work-life balance, ranked second as a leading motivator for changing jobs, after salary.

As desire for work-life balance increases, so do the number of caregivers in the U.S. Americans providing unpaid care increased from 18% (43.5 million) in 2015 to 21% (53 million) in 2020. Fifty-three million Americans are caregivers, and 61% of those caregivers works a full-time job.

The time caregivers spend providing care also has increased, with almost half spending 10–29 hours of their week devoted to caregiving and 27% spending 30 hours or more providing care. So in many cases, employees who are caregivers cannot always take the time to research their employer-provided benefits and select those that can provide the most help.