8 ways to boost your agency's visibility during the holidays

8. Adopt a charity

Your agency could announce a matching gift for money raised for a chosen nonprofit. You pick the cause. They publicize it. You do, too. Clients and the general public give money, while you keep track and agree to match up to a certain amount. Your firm might have a foundation that could support your effort, providing some of the money.

You and the charity alert the press when the goal has been reached.

Afterward, write each donor to thank them for their contribution.

(Credit: Krakenimages.com/Adobe Stock)

1. Send holiday cards to your clients

Maybe you even send them to former clients. Correspondence might have migrated online since the 1990s, but people still send Christmas cards. When the average person goes to their mailbox, they likely find bills and ads. Bills they keep. Ads they toss out. A holiday card has staying power. It might go on the refrigerator or a table.

The more personalized, the better. Hand address them. Use a holiday stamp. Sign the inside.

(Credit: Pixel-Shot/Adobe Stock)

2. Set up a toy collection for a charity

You have seen these before in your town. Do some online research. Get in touch. Learn the procedures. How do you turn the toys over to the organization? Should they be wrapped or unwrapped?

This will likely bring people into your office to drop off the toys, and you will likely get some free newspaper or local web forum publicity, too.

(Credit: Jerome Quek/Adobe Stock)

3. Hold an open house at your office

This could be on a Friday or Saturday close to Christmas. It’s a great idea if people are out shopping. You can offer hot chocolate, hot apple cider and other holiday refreshments. You might have a business card drawing for a gift item.

When going from warm stores into cold weather, some clients might suddenly need a bathroom. You have one of those, too.

(Credit: Pilipphoto/Adobe Stock)

4. Join with a food pantry for donations

This is another worthy cause and should get you free publicity as a drop-off location. There will be requirements. Items would need to be nonperishable.

(Credit: vejaa/Adobe Stock)

5. Sponsor a local tree lighting

These events draw a lot of people. They see your sign. They get a positive feeling about your firm. You’re thanked at the start of the festivities. You get free publicity.

(Credit: Oggia/Adobe Stock)

6. Decorate your agency’s storefront

This makes sense if you are on a street with plenty of pedestrian traffic. Recall from your childhood how big department stores decorated their street-level windows. People would line up to see them! Someone likely compiles a list of the top ten business holiday decorations. It’s another way to get publicity or let passers-by know you are there.

(Credit: Maria Sbytova/Adobe Stock)

7. Buy tickets for clients to attend a holiday program

It seems Dickens’ “A Christmas Carole” and “The Nutcracker” are performed every December. Where is this happening? At the high school? What do tickets cost?

Buy a block of tickets and give them to clients so they can take their children. Perhaps you hand them out after annual reviews or appointments. Word will likely spread from client to client.

(Credit: deagreez/Adobe Stock)

8. Adopt a charity

Your agency could announce a matching gift for money raised for a chosen nonprofit. You pick the cause. They publicize it. You do, too. Clients and the general public give money, while you keep track and agree to match up to a certain amount. Your firm might have a foundation that could support your effort, providing some of the money.

You and the charity alert the press when the goal has been reached.

Afterward, write each donor to thank them for their contribution.

(Credit: Krakenimages.com/Adobe Stock)

1. Send holiday cards to your clients

Maybe you even send them to former clients. Correspondence might have migrated online since the 1990s, but people still send Christmas cards. When the average person goes to their mailbox, they likely find bills and ads. Bills they keep. Ads they toss out. A holiday card has staying power. It might go on the refrigerator or a table.

The more personalized, the better. Hand address them. Use a holiday stamp. Sign the inside.

(Credit: Pixel-Shot/Adobe Stock)

2. Set up a toy collection for a charity

You have seen these before in your town. Do some online research. Get in touch. Learn the procedures. How do you turn the toys over to the organization? Should they be wrapped or unwrapped?

This will likely bring people into your office to drop off the toys, and you will likely get some free newspaper or local web forum publicity, too.

(Credit: Jerome Quek/Adobe Stock)

3. Hold an open house at your office

This could be on a Friday or Saturday close to Christmas. It’s a great idea if people are out shopping. You can offer hot chocolate, hot apple cider and other holiday refreshments. You might have a business card drawing for a gift item.

When going from warm stores into cold weather, some clients might suddenly need a bathroom. You have one of those, too.

(Credit: Pilipphoto/Adobe Stock)

4. Join with a food pantry for donations

This is another worthy cause and should get you free publicity as a drop-off location. There will be requirements. Items would need to be nonperishable.

(Credit: vejaa/Adobe Stock)

5. Sponsor a local tree lighting

These events draw a lot of people. They see your sign. They get a positive feeling about your firm. You’re thanked at the start of the festivities. You get free publicity.

(Credit: Oggia/Adobe Stock)

6. Decorate your agency’s storefront

This makes sense if you are on a street with plenty of pedestrian traffic. Recall from your childhood how big department stores decorated their street-level windows. People would line up to see them! Someone likely compiles a list of the top ten business holiday decorations. It’s another way to get publicity or let passers-by know you are there.

(Credit: Maria Sbytova/Adobe Stock)

7. Buy tickets for clients to attend a holiday program

It seems Dickens’ “A Christmas Carole” and “The Nutcracker” are performed every December. Where is this happening? At the high school? What do tickets cost?

Buy a block of tickets and give them to clients so they can take their children. Perhaps you hand them out after annual reviews or appointments. Word will likely spread from client to client.

(Credit: deagreez/Adobe Stock)

8. Adopt a charity

Your agency could announce a matching gift for money raised for a chosen nonprofit. You pick the cause. They publicize it. You do, too. Clients and the general public give money, while you keep track and agree to match up to a certain amount. Your firm might have a foundation that could support your effort, providing some of the money.

You and the charity alert the press when the goal has been reached.

Afterward, write each donor to thank them for their contribution.

(Credit: Krakenimages.com/Adobe Stock)

Instant Insights /

8 ways to boost your agency's visibility during the holidays

8. Adopt a charity

1. Send holiday cards to your clients

2. Set up a toy collection for a charity

3. Hold an open house at your office

4. Join with a food pantry for donations

Advertisement

5. Sponsor a local tree lighting

6. Decorate your agency’s storefront

7. Buy tickets for clients to attend a holiday program

8. Adopt a charity

1. Send holiday cards to your clients

2. Set up a toy collection for a charity

3. Hold an open house at your office

4. Join with a food pantry for donations

Advertisement

5. Sponsor a local tree lighting

6. Decorate your agency’s storefront

7. Buy tickets for clients to attend a holiday program

8. Adopt a charity

Recommended For You

1 UnitedHealth moves pricey Stelara off standard commercial drug plan formularies

2 Elevance sues medical services firms over 'fraudulent' out-of-network care billing

3 Drug price reform: 5 state-level bills and their potential national impacts

4 Lawmakers, CEOs support $1,000 401(k) ‘Trump Accounts’ for babies, in Big Beautiful Bill

5 Health care costs soar to $1,425 out-of-pocket, vary wildly by state

Employees spend 18 minutes choosing benefits: Why lack of clarity costs employers dearly

Boosting mental health benefits usage: A Q&A with Mindi Cox

Health care costs soar to $1,425 out-of-pocket, vary wildly by state

Instant Insights /

8 ways to boost your agency's visibility during the holidays

1. Send holiday cards to your clients

Recommended For You

Bryce Sanders

Trending Stories

1 UnitedHealth moves pricey Stelara off standard commercial drug plan formularies

2 Elevance sues medical services firms over 'fraudulent' out-of-network care billing

3 Drug price reform: 5 state-level bills and their potential national impacts

4 Lawmakers, CEOs support $1,000 401(k) ‘Trump Accounts’ for babies, in Big Beautiful Bill

5 Health care costs soar to $1,425 out-of-pocket, vary wildly by state

Events

Recommended Stories

Employees spend 18 minutes choosing benefits: Why lack of clarity costs employers dearly

Boosting mental health benefits usage: A Q&A with Mindi Cox

Health care costs soar to $1,425 out-of-pocket, vary wildly by state

Resource Center