Benefits advisors and their industry partners are no strangers to change. For decades now, upheaval and uncertainty have been the norm. So far, 2025 is no exception, and in many ways, is ratcheting things up to a whole new level.
Even for an industry accustomed to massive disruption and constant transformation, there’s a lot to keep track of right now, from the seismic impacts of the incoming Trump administration and the resulting regulatory upheaval, to the ongoing waves caused by technology and disruptors both inside and outside the industry, to the wide-reaching public fallout from the murder of UnitedHealthCEO Brian Thompson.
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For years, many in the industry have been warning of a moment where Americans’ frustration with the U.S. health care system would boil over. Now that it has happened, the question becomes, will this be a true catalyst for meaningful change, or, like the murder of George Floyd, another soon forgotten footnote in a long-standing national tragedy?
At a crossroad and facing an endless list of daunting challenges, how can benefit advisors and their partners truly make a difference? You’re in the perfect place to find out.
Welcome to the 21st annual BenefitsPRO Broker Expo, where we come together once again to share, learn and engage. This year’s lineup is packed with thought-provoking keynotes, engaging track sessions, technology workshops, an exhibit hall featuring industry partners and, new for 2025, thought leadership roundtables, benefits insights panels, and a broker-only workshop. Oh, and don’t forget to join us for the Networking Party of the Year — a can’t-miss Masquerade Ball with food, drinks, and live music! Your dedication to your clients, their employees, and to our industry makes a difference every single day. Thank you! We’re thrilled you’ve joined us for a week of networking, education and fun! And for those who couldn't make it this year, please be sure to follow our coverage on BenefitsPRO.com, via our newsletters and on social media!
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
