Aetna uses copay incentives to steer patients toward quality care

By Allison Bell

News September 23, 2025 at 03:21 PM

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What You Need To Know

Traditionally, health plans have used deductibles to prevent unnecessary use of care.
Health policy experts worry high deductibles discourage use of necessary, high-value care.
The experts hope copays can give patients a gentle push toward what appear to be high-value providers.

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