Consumers generally consider choice a good thing. And usually it is. But can having too many choices actually lead consumers to make a poor decisionor even no decision at all?
Consumers generally consider choice a good thing. And usually it is. But can having too many choices actually lead consumers to make a poor decisionor even no decision at all?
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{
"author": {
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"articles": [
{
"uri": "/2012/05/16/research-overload-how-does-this-data-help-me-sell/",
"title": "Research overload: How does this data help me sell benefits",
"byline": "David Leopold",
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"prettyDate": "May 16, 2012",
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"authors": [
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"summary": "Before you overdose on data, learn to hone in on the right proof points that will help you better define needs and generate sales.",
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},
{
"uri": "/2011/09/09/how-to-help-employees-make-informed-benefits-decis/",
"title": "How to help employees make informed benefits decisions",
"byline": "David Leopold",
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"prettyDate": "September 09, 2011",
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"authors": [
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"summary": "Consumers generally consider choice a good thing. And usually it is. But can having too many choices actually lead consumers to make a poor decisionor even no decision at all?",
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},
{
"uri": "/2011/09/01/how-to-help-employees-make-informed-benefits-decisions-2/",
"title": "How to help employees make informed benefits decisions",
"byline": "David Leopold",
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"prettyDate": "September 01, 2011",
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"summary": "Consumers generally consider choice a good thing. And usually it is. But can having too many choices actually lead consumers to make a poor decisionor even no decision at all?",
"body": null
}
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}