The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
Tim Lieb is senior vice president, commercial markets, at Blue Shield of California, a nonprofit health plan with more than $27 billion in annual revenue serving 6 million members in the state's commercial, individual and government markets.
By demanding transparency, rejecting rebate-first contracts, and making biosimilars the default choice, advisors and employers can rewrite the rules of the system.