Core and Group Health

Watson Pharmaceuticals Inc. said Friday it filed an application with the Food and Drug Administration to market a generic version of the birth control pill Loestrin FE, made by Warner Chilcott.

Looking for a group to target when it comes to selling insurance? A new national survey commissioned by Cultur Health suggests health care marketers should target Hispanic women ages 25-35.

About 20 years ago in Canada Reid Rasmussen saw products crumble when government budgets limited peoples access to health care.

As employers grapple with the changes caused by health care reform, many will be making a decision on whether or not to drop coverage and send employees to the exchanges. This decision will be based almost exclusively on financial considerations and, as such, will be primarily CFO-driven.

Arizona is one of more than two dozen states challenging the federal health care overhaul, but Republican Gov. Jan Brewer's administration is moving to implement part of the contested law by reviewing health insurance rates to see if they should be labeled unjustifiably high.

The group health insurance industry is changing with or without the health reform law. Brokers will need to change their spots to stay competitive.