Top Broker Innovation Lab Stories
How to hit an exchange home run
By Brian LatkowskiExchanges must provide purchasers with unique solutions without bombarding them with too many choices. Consumers want to feel empowered; not overwhelmed.
The BenefitsPRO Broker Innovation Lab is a project that supports the long-term success and survival of employee benefits brokers, consultants and advisors in a post-health care reform era. The Lab highlights and celebrates benefits professionals and companies that have embraced the changing marketplace and positioned themselves, their practices and their employer clients for success in an ever-shifting landscape. The site features ongoing editorial coverage, including case studies, articles and industry voices, as well as broker profiles.
Exchanges must provide purchasers with unique solutions without bombarding them with too many choices. Consumers want to feel empowered; not overwhelmed.