Marketing Insights
Check out BenefitsPRO.com’s resources for marketers targeting the employee benefits industry to help drive thought leadership, brand awareness and sales leads in the benefits and retirement services community. Need
help? Contact Us
BenefitsPRO Marketing Blog
April 2022: Tying
Content to the Sales Funnel
One of the first questions we ask our lead gen and custom content customers
is: what stage of the sales funnel (top, middle or late) are you focusing on?
BenefitsPRO Marketing Blog
July 2022: Using
intent-based research to succeed in a more complex B2B market
With fear of inflation and economic uncertainty potentially complicating B2B
selling this summer, experts are suggesting employee benefits marketers need to focus
more on understanding their customers and prospects better and targeting the ones most
potentially interested in what you have to sell.
White Paper
Keys To A Successful Employee Benefits Industry ABM
Program: Part 3
Part Three: The ROI of ABM and How to Make the Case with Metrics. Research
is showing some amazing benefits for companies using ABM. Yet many marketers are
reporting challenges in proving ROI. Here’s some tips about how to justify ABM to the
boss.
White Paper
Keys To A Successful Employee Benefits Industry ABM
Program: Part 2
Part Two: Picking the Right Partner to Help Identify and Engage Buyers at
Key Accounts. 32% of market executives say data quality is impacting ABM
implementations, according to recent study. Here’s how to choose a partner to help
identify the potential buying committee and get it to interact with your message.
White Paper
Keys To A Successful Employee Benefits Industry ABM
Program: Part 1
Part One: The Importance of Intent in Creating Your Key Account List. 80
percent of key accounts are selected by sales. But 50 percent of your targets may not be
buying. How to use intent to build the right key account list.
BenefitsPRO Marketing Blog
June 2021:
Post-pandemic Marketing Mix: Branding + Performance Marketing
Many employee benefits marketers dramatically accelerated their use of
digital marketing during the pandemic, focusing on lead-generation and other performance
marketing tactics.
BenefitsPRO Marketing Blog
May
2021: What’s next? Employee benefits marketers look for post-pandemic insights
Many of our customers in the employee benefits arena have been asking for
research to better understand how customer needs have changed over the past year and how
product trends will shift over the next six months.
BenefitsPRO Marketing Blog
April 2021: How to
Choose the Digital Ad Strategy with the Best ROI
With digital advertising spending expected to increase this year by 13% to
$169 billion according to MarketingDive, marketers will need to understand the new
display ad formats and updated strategies to get the best return on their ad dollar
investments.
Webcasts
ROI of Advanced Digital Advertising: What
Marketers Need to Know
Find out how B2B marketers in the legal, financial, insurance, and
commercial real estate markets are getting 3x to 6x better engagement using advanced
digital advertising strategies. Product and market experts from ALM will present case
studies and practical information on how a new generation of display advertising
solutions is driving leads and awareness in specialized vertical markets.
BenefitsPRO Marketing Blog
March 2021: Marketing Budgets Increase in
2021
With many individuals still working remotely and live events slowly ramping
up later in the year, 60 percent of organizations are increasing their digital marketing
budgets, according to a recent survey from market researcher, Outsell.
However, caveats abound: Spending will not get back to pre-COVID-19 levels for another
year or two and customers are evaluating every penny of marketing spend, the survey
added. One idea from GlobeSt.com: our new
high-impact ad units which offer 3x to
6x the engagement of traditional ROS advertising.
Webcasts
The Three Keys to a Successful B2B ABM
Program
Find out how B2B marketers in the legal, financial, insurance, and
commercial real estate markets are using ABM to successfully drive leads and get
business from key accounts.
Case Study
Credit Union Times Fusion Case Study
Check out a case study from our sister website, CUTimes.com, on How a
Fusion program allowed State National to raise awareness and drive sales among new
customers.
BenefitsPRO Marketing Blog
January 2021: Digital Engagement Dramatically Rises
During the Pandemic
During the pandemic, our BenefitsPRO.com customers have been doubling
down on performance marketing including significant increases in co-branded emails,
webcasts, and lead-generation since April. For 2021, customers are leaning to more
targeted performance marketing offerings including intent-driven ABM digital
engagement programs.
White Paper
Seven Tips for Producing a Successful
Webcast for Benefits Professionals
First step: pick a topic that will resonate with benefits professionals.
Then use these tips to drive engagement with BenefitsPRO.com’s audiences.
Case Study
Law.com Topic Sponsorship Case
Study
Check out a case study from our sister website, Law.com, on How a Topic
Sponsorship Allowed NAM(National Arbitration and Mediation) to Engage With Readers
BenefitsPRO
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