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Cuban told senators on Wednesday that he thinks price transparency is critical to helping employers bring down the cost of health benefits.

Forty-three percent of voters say lowering health care costs is the most important issue for Congress and the president to address, surpassing housing, jobs, immigration and crime.

Further, only 25% have a written plan, while 49% have an unwritten plan — and 26% have no plan at all.

The cost of family premiums for employer-sponsored health insurance rose 6%, according to KFF.

Officials say the move will help them overcome the impact of medical underwriting in the group health market.

Officials have accused Aliera and affiliated health care cost-sharing ministries of using just 16% of contributions to pay for care.