As corporate wellness programs have increased in popularity, so has the scrutiny and criticism of policies that reward employees for taking measures to become healthier.

Ive written recently about the lack of consumerism among patients, and the health industrys strong resistance to furnishing even a moderate amount of transparency that could boost consumers shopping effectiveness. This article, however, speaks to a cultural shift that could provide tremendous employer impact.

While more people who once had no health insurance are now covered thanks to health care reform, many still struggle to pay medical bills, and are learning that the fine print in their policies is worth reading closely.