Choices are great, right? With choice comes freedom but, with freedom, comes accountability. In the context of insurance, choices often provoke anxiety or fear because people are worried theyll make the wrong one.

An increasing number of American adults lack health insurance, according to new Gallup numbers, and fewer than ever are getting it at work.

More than 50 new health exchange websitesluring more than 30 million new userswill go live Oct. 1. So what could possibly go wrong?