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It’s hard to believe that some top financial advisors are ignoring one of the hottest financial products of these times. It’s even harder when you consider that this product ends in the word “fund.”

For many financial advisors, mutual funds were the meal ticket of the 90s. Of course, demand for mutual funds has slacked off in the 00s, especially in the High Net Worth market. But are you taking a serious look at another kind of fund that can enhance your business model-exchange-traded funds (ETFs)?

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