It's hard to believe that some top financial advisors are ignoring one of the hottest financial products of these times. It's even harder when you consider that this product ends in the word "fund."
For many financial advisors, mutual funds were the meal ticket of the 90s. Of course, demand for mutual funds has slacked off in the 00s, especially in the High Net Worth market. But are you taking a serious look at another kind of fund that can enhance your business model-exchange-traded funds (ETFs)?
After evaluating ETFs extensively, I've concluded that they offer all the right stuff at just the right time. If you are among advisors who now regard ETFs as either a nuisance or a threat, I hope to change your mind with eight reasons why ETFs deserve your attention now.
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