NOTE: This article is a peek inside the upcoming book The Boomer Handbook – Inside the Mind of Leading-edge Boomers.
On May 4, I served on a Panel at the Boomer Marketing Expo in Las Vegas. Our topic was "Inside the Boomer Mind." There are two fascinating facts about working with Boomers: 1) They do not respond to traditional selling techniques; 2) very few people in the financial industry understand them.
As a weary veteran of psychological communication practices, I was encouraged by what caused the audience to wake up and get excited. It was when I began talking about Boomer Psychology – why they do what they do, and how advisors can use that in their business. If you recognize that your future business depends on Boomers, keep this in mind – until you learn why they do what they do, you will have trouble connecting with them. So, want to get a head start on your future business? Read on?
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
