NOTE: This article is a peek inside the upcoming book The Boomer Handbook - Inside the Mind of Leading-edge Boomers.On May 4, I served on ...
By Staff Writer|July 01, 2006 at 08:00 PM
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NOTE: This article is a peek inside the upcoming book The Boomer Handbook – Inside the Mind of Leading-edge Boomers.
On May 4, I served on a Panel at the Boomer Marketing Expo in Las Vegas. Our topic was “Inside the Boomer Mind.” There are two fascinating facts about working with Boomers: 1) They do not respond to traditional selling techniques; 2) very few people in the financial industry understand them.
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