As the president of, a marketing firm with dot-com in its name, Mark Willaman appreciates how technology fits into a marketing strategy. He's clear about this, though: "Don't abandon your traditional marketing activities." Willaman believes small-group insurance is still a local business, and, traditional tactics such as networking and sponsoring events, still work. "Those things aren't going away," he says. "What many brokers fail to do is realize there are others that complement those activities." For brokers who feel their tried-and-true marketing methods are working, they can continue doing what they do. But it's also important to investigate newer methods.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.