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NOTE: I wrote my first marketing piece in 1979 for the Dallas Playboy Club. Ever since then, I’ve focused on the psychology that connects the offer to the reader. That connection is all psychology, and it all depends on the specific words used. The words, images and layout are all applications of psychology – if done right. However, most of the time, they’re done wrong. This article introduces you to how to do it right!

Bottom line – the specific words you use in your marketing can really make that much difference!



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