Over the years, I've performed a rather rare service – a psychological analysis of marketing material. Doesn't it make sense? After all, your marketing is a written representation of you, your persona, your psychological health. It doesn't take many internal blunders to show your persona as sociopathic and your psychological health comparable to Hannibal Lector.

After analyzing marketing for many years, I easily see the most common errors. In fact, I see them in nearly ever piece of marketing in the insurance and financial industry. Does your marketing contain these problems? Probably. But, let's take a look at what the common problems are. Then, you can lie back on the couch and we can talk about it.

We use a two-step analytical process.

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