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Ten years from now, brokers will be working with sponsors in a whole new paradigm of benefits. They will be selling benefits that give employees knowledge in order to set them up for success; benefits that teach them how to make decisions rather than making the decision for them. The famous saying by Lao Tzu from the 4th century B.C. is true in the 21st century, “give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.”


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