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There have been some significant changes in long-term care insurance (LTCI) offered to corporate clients in 2010. The lessons that have been learned may lead to a dramatic shift in how LTCI is offered to groups in the future. This article will discuss some of the changes that have taken place and what to look for in 2011.

Changes in group LTCILast year we saw a leading LTC insurer stop selling new group plans, while another indicated they will stop accepting new additions to existing groups. What happened? Much of the difficulty was based on original pricing assumptions that were wrong. For example, many thought that there would be many more policy lapses than what actually occurred. Whether people buy individual or group LTC coverage, they will keep it, even with premium adjustments.

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