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Earlier this week, I conducted a continuing education class on voluntary benefits — from the employer’s viewpoint — for the Nebraska chapter of CEBS. A mixture of employer benefits professionals, brokers, consultants and insurance company personnel attended the session. One of the employers represented a large company with several thousand associates.

Their benefits manager has been thinking about offering voluntary benefits on a “Lending Tree” approach. The idea he’s considering is whether to set up a portal that would offer categories of voluntary options to their associates, where there is a menu of available product providers for each product type.

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