Voluntary is the hottest thing in the insurance market rightnow. Problem is a lot of people don't know it yet.

But they should, experts in the benefits industry say. The factis times are tougher than ever; the economy's taking its toll onemployers and employees. Americans are skeptical about their401(k)s and investing less than they used to, they don't have faith in Social Security or Medicare being availableto them as they grow older. And the economy and health care reformare threatening employer-sponsored care. In fact, the most recentstudy coming from Towers Watson finds nearly one of every 10midsized or big employers expects to stop offering health coverageto workers once federal insurance exchanges begin in 2014.

Voluntary is the new fallback, it's the new supplement (or evenreplacement) to important benefits plans, so the experts say. Or,at least it can be.

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