At this time of the year, my boss, Scott Ault, often says “it’s all about football.” But in the voluntary business, we’re in the height of enrollment season. And these days enrollment is all about online enrollment platforms, yet it’s also about access to employees. Exactly what is access to employees when online enrollment platforms are used?

I recently attended an industry meeting where this was the topic of a great deal of discussion. The observation was made that brokers like online enrollment because it gives employers what they want, which is less intrusive enrollment with only limited on-site meetings, if any. While that might be the case, this doesn’t mean there is no connection with employees. Nor does it mean the broker and insurance company can be passive about enrollment connections with employees on the theory that employees will go to the system and enroll. It simply means the connection centers around e-commerce concepts, and e-commerce can only work if employees pay attention.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.