We've all heard that we learn more from our failures than our successes. 

But is that really true?  Recent research demonstrates the opposite to be true—that there is actually a tremendous amount we can learn from our success.  And, further, that leveraging our successes can create major, systemic change and transform cultures within organizations, often in relatively short amounts of time.  In their best-selling book, Switch, Chip and Dan Health call these successes "bright spots" and draw upon large scale research studies to show the impact of studying and replicating success. 

We've seen the same thing from a benefits communication and education perspective:  Most employers have experienced major successes in their benefits communication.  Maybe not consistently, but if they go back over the last few years they can identify campaigns that really engaged employees, significantly increased  participation in benefit programs, and really helped employees better manage their benefits.  In some cases, the campaigns may have been so successful they took on a life of their own—becoming viral and even institutionalizing themselves into a culture as an annual event or contest. 

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