Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.
By Nancy Sansom|February 01, 2012 at 07:00 PM|The original version of this story was published on Benefitspro Magazine
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Technology platforms have changed the way many consumers share information about their friends, family, jobs, causes, hobbies and much more. Technology also has impacted consumer expectations regarding the way they receive information. The preferred method of communication for many has shifted from printed, physical materials to instant, digital messages. As a result, the way brokers and employers share information about benefits and enrollment has also changed with the availability of benefits management platforms. Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.
Employee benefits are a key driver of employee satisfaction, yet many employees do not realize the full value of their benefits package. An article in Workforce Management noted that 96 percent of employers say their employees need guidance to make sound benefits decisions, yet only 23 percent of employees say their company’s benefits education efforts are effective. To improve your own client relationships while potentially increasing enrollment, arm your employer clients with tools to better educate employees about their benefits packages. Benefit management platforms that enable employees to shop, compare and enroll in benefits give your clients an opportunity to improve employee satisfaction and ensure that employees fully understand the breadth of benefits offerings available. An effective platform should include:
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