NOT FOR REPRINT
Page Printed from: benefitspro.com/author/profile/nancy-sansom/
Sign In To follow
Communicating like a marketer, you've helped your employees through a successful open enrollment -- but you must do this final key step before it's over.
Learn how to use marketing techniques and strategies to create open enrollment communications that motivate your employees to enroll.
How can you inform employees about open enrollment and actually engage them? These tips and ideas using marketing communications techniques can help.
This year, treat open enrollment communications like a full-scale marketing campaign to get the word out and boost engagement in open enrollment.
Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.