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As retail providers pull assets away from traditional mutual funds, in favor of products like exchange-traded funds, they are spreading their remaining mutual fund dollars among fewer providers, which has resulted in significant market consolidation. According to the 2012 Investor Brandscape, an annual report by Cogent Research, 71 percent of affluent investors with at least $100,000 in investable assets now own mutual funds, down 4 percentage points from 2010.

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