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Female small-business owners feel more successful than men

Female small-business owners feel more confident regarding the success of their businesses than their male counterparts and are more cautious when it comes to business risks, according to the Small Business Pulse, a survey by The Hartford.

By Amanda McGrory-Dixon | Updated on April 04, 2012

Female small-business owners feel more confident regarding the success of their businesses than their male counterparts and are more cautious when it comes to business risks, according to the Small Business Pulse, a survey by The Hartford.

“These findings align with the measured approach we see in many of our own female customers,” says Janice Co, vice president of strategy and chief marketing officer for The Hartford’s small commercial insurance unit. “As women realize they’ve built successful businesses, they tend to sharpen their focus on protecting their accomplishments against future uncertainty. Women are a powerful force in the small business community and The Hartford is proud to serve them.”

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