Female small-business owners feel more confident regarding the success of their businesses than their male counterparts and are more cautious when it comes to business risks, according to the Small Business Pulse, a survey by The Hartford.
"These findings align with the measured approach we see in many of our own female customers," says Janice Co, vice president of strategy and chief marketing officer for The Hartford's small commercial insurance unit. "As women realize they've built successful businesses, they tend to sharpen their focus on protecting their accomplishments against future uncertainty. Women are a powerful force in the small business community and The Hartford is proud to serve them."
According to respondents, 91 percent of women say their businesses are successful as opposed to 80 percent of men. Fifty-five percent of female respondents consider themselves as conservative compared to 47 percent of male respondents. Another 80 percent of female respondents say they would not have been more successful had they taken on more risks in comparison to 67 percent of male respondents.
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