David Goldfarb

President, DSG Benefits Group, Dallas


David Goldfarb

Much of David Goldfarb's business is based onconsumer-driven health plans with a large focus on health savingsaccounts. Too often, employees don't truly understand how theirbenefits work. While these employees might be enrolled in theiremployers' plans, they're not taking full advantage of what theirbenefits can offer, says the president of DSG Benefits Group in Dallas.

“Employee benefits are an organization's second largestexpenditure behind payroll,” Goldfarb says. “It's a big, big ticketitem. Depending on the type or size of the group, it can be a six-to nine-figure expenditure, and you don't want to be spending thatmuch if the employees don't even understand the benefits, don'tappreciate the benefits and don't know how to use thebenefits.”

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