Just do it. It's everywhere you want to be. Got milk?

You know you want to run right now to the grocery store in yournew sneaks and buy a gallon of milk with your Visa card.

That's the power of a good slogan. It succinctly communicates abroader message, attitude or philosophy; and experts say the bestones prompt us to action. This is why sports teams have long usedthem to motivate their players, and why sales organizations oftenco-opt them. How many sales meetings have you attended with a themelike, “Teamwork makes the dream work?”

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