When brokers become the order takers, we devalue our role. We need to be the professional who consults, guides, and helps clients make the best insurance decision.
During a recent lunch with an industry professional, we both spoke wistfully about the good ol days when agents and brokers actually sold products and services based on need.
As we start 2016 and everyone is talking about resolutions and losing that 10 pounds and smoking that last cigarette, Ill join the fray by asking, What are you becoming?