"It's all about the 60s," said Fahlund, a CFP, a Ph.D. and a former fee-only advisor herself. She described those years as the age that for many years was considered "Nirvana" for clients who hoped to retire and spend that decade of life enjoying all the activities on which they had delayed gratification while working. With the Practice Retirement program (recently trademarked by T. Rowe), Fahlund said advisors can tell clients, "Yes, you have to keep working, but you can start playing" as well. She also argued that the research is clear that "lives built exclusively around leisure do not deliver the satisfaction level hoped for," which has led to what she calls the "unretirement trend."

The program encourages people who have reached age 60 to begin 'practicing' retirement by cutting back on the number of hours worked to start exploring on a part-time basis those activities that they envision themselves doing once they are totally retired. As an example, she said that some clients might see themselves as wanting to travel around the country in an RV. "So buy an RV and try it for a few months," the program would suggest, or even better, rent an RV and discover whether such a lifestyle is really rewarding.